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CRUSH COOLER REVIVAL

a can with a mountain in the background

Tides of Tradition

At the edge of the Lost Coast, where the waves whisper ancient tales, sits a can of Crush Cooler, the Pink Drink reborn. Its roots stretch back to the 70s' California Cooler, yet here it stands, reinvented and glistening against the rugged backdrop of sea and sand. Crafted with Lodi's Pinot Noir juice, it's a nod to consistency and the bounty of our state. This sparkling tribute is now a lighter libation, a magenta marvel, almost devoid of sweetness yet full of character. A toast to those who savor the crisp, refreshing, essence of coastal summers.